The Top Features of Google Analytics 4 You Need to Know About
For business owners, understanding website performance is critical for success. Google Analytics is one of the most powerful tools available for measuring website performance. With Google Analytics 4's recent release, there are more features and insights available to help businesses understand their audience and improve their website's performance. This article explores the top features of Google Analytics 4 that businesses should know about. Advanced Machine Learning One of the most exciting new features of Google Analytics 4 is the integration of advanced machine learning technology. This feature enables Google Analytics 4 to analyze data in real time, providing actionable insights to optimize website performance. Machine learning also delivers more accurate predictions and audience segmentation, making it easier to identify the best opportunities for growth. Cross-Device and Cross-Platform Tracking Google Analytics 4's ability to track user behavior across multiple devi